SSC Catalog

I've been fortunate to have been able to redesign the catalog a few times since I've been at SSC. I started there to rework the catalog that was completely greyscale and had many pages with wasted space. With a redesign, I was able to take out 100 pages of unused area. Saving the company money in order to retake all our photography to have a full color catalog after 2 more years. After 4 years of this newer design, we were ready to take the catalog to the next level given the advances in the marketing department, making it the ultimate tool for the sales team. 

This new catalog design incorporated QR codes on every product directing to our newest website. It also allowed us to link educational videos we've built up in a training program we promoted. The catalog incorporated larger, styled photos of products to help emphasize the wide array of products we offer. Additionally, we were able to include helpful articles answer commonly asked questions to alleviate pressure from our sales team on the phones.