rae pobst
if you get stuck,
draw with a
different pen.
- paul arden
resume
The McAlear Group. - Toledo, OH
Senior Marketing Strategist May 2024 – October 2024
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Ran analytics on the success of marketing campaigns and events.
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Translated high-level concepts into actionable strategies, advancing the company’s vision and delivering a compelling brand experience for customers.
Creative Marketing Manager March 2017 – July 2024
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Led creative direction across several mediums including video, social media, print, web, and environmental branding.
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Collaborated closely with diverse teams across the company.
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Managed a team of 7 designers and marketing assistants.
Graphic Designer October 2014 – March 2017
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Print-focused designer entrusted with modernizing the brand within the in-house marketing/design team.
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Significantly contributed to the redesign of catalogs, websites, trade shows, and campaigns.
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K&K Interiors Inc. - Sandusky, OH
Graphic Designer April 2013 – October 2014
Graphic Design Specialist September 2011 – April 2013
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Maintained in-house marketing such as emails, posters, sales tools, and catalogs.
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Built the content for an electronic selling tool, eventually displaying 12 product categories represented by product photography, stylized shots, and catalog layouts.
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Built a design team and managed day-to-day marketing tasks and tools.
mad skills
Leadership, Project Management, Problem Solving, Detecting Patterns, Creative Direction, Big Vision to Action
program skills
InDesign, Photoshop, Illustrator, Office 365, WordPress, Sales Force, Marketing Cloud, Pardot, Social Studio, Hootsuite, Mailchimp
get to know me
My career has taken me to some amazing places. I’ve had the privilege of designing and building brands, processes, teams—and ultimately, turning big ideas into reality. As a project manager and graphic designer with a background in interior design, I’ve tackled a variety of exciting projects. Nothing beats the thrill of a good problem-solving challenge!
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Even with a creative job, I’m always on the lookout for new creative outlets. Over the years, I’ve dabbled in travel, painting, glassmaking, gardening, cooking, and, most recently, home construction projects! I truly believe that the more experiences you try, the more your creativity expands. Every new skill brings a fresh perspective and makes problem-solving even more fun.
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One more thing—I love being part of a community. I’ve been fortunate to serve on the board of a local nonprofit that provides free clothing and food to anyone in need, no questions asked. Supporting others and seeing people use their unique talents to give back has been a huge inspiration for me.
portfolio
I've been able to do a wide range of projects; these are some of my favorite pieces. For most of these projects, I also handled the planning and execution of the campaign and design.
logos & shirt designs
mink & lotty
Who doesn’t love a good cat photo?
Meet Mink and Lotty—two furry agents of chaos who clearly share one (very overstretched) brain cell. When one does something, the other drops everything to do it too—no questions asked, no sense of self-preservation. Mink is the clingy cuddler who will smother you with love, and Lotty is a chatty blur who treats every moment like breaking news. They are the best kind of ridiculous.
fun facts about me
4
Glass work pieces & 1 painting
45
US states traveled & 11 countries
463 lf
Garden space added
7
Rooms renovated