home

if you get stuck,
draw with a
different pen.

- paul arden

resume

The McAlear Group. - Toledo, OH
Digital Media Project Manager March 2017 – present

Graphic Designer October 2014 – March 2017

I was brought on as a print focused designer to help modernize the brand as part of an in-house marketing/design department. From there, I got to lead or participate in redefining catalogs, websites, trade shows and campaigns. After two and a half years, I was promoted to project manager which allowed me to also provide creative direction for five different mediums including video, social media, and environmental branding. Currently, I take high level ideas and turn them into projects across all design mediums to help move the company vision forward.

Accomplishments:

Part of the leadership team that brought in SalesForce and Marketing Cloud automation while defining our customer JOURNEY
Implement new marketing procedures
Led/designed five major redesigns of catalogs
Create custom displays to standardized merchandising across seven locations
Developed copy editing and creation skills

K&K Interiors Inc. - Sandusky, OH

Graphic Designer April 2013 – October 2014

Graphic Design Specialist September 2011 – April 2013

Maintained in-house marketing such as emails, posters, sales tools and catalogs. One of my main focuses was to build the content for an electronic selling tool, eventually displaying 12 product categories represented by product photography, stylized shots, and catalog layouts. This gave me the chance to build a team and manage day-to-day marketing tasks and tools.

Accomplishments:

Manage/perform website updates and campaigns
Organization/layout of 8-15 catalogs per year
Copy writing for marketing campaigns and eblasts

mad skills

Leadership, Project Management, Problem Solving, Detecting Patterns, Creative Direction, Big Vision to Action

program skills

InDesign, Photoshop, Illustrator, Office 365, WordPress, Sales Force, Marketing Cloud, Pardot, Social Studio, Hootsuite, Mailchimp

get to know me

My career has led me to a lot of wonderful places. I've been fortunate enough to help design/build brands, processes, teams and bring visions into reality. As a project manager and graphic designer, who also has knowledge in interior design, I've gotten to take on a variety of cool projects. Nothing is more fun than taking on a good problem solving challenge!

Even with a creative job, finding other creative outlets has always been high on my list. I've gotten to travel, paint, make glass, garden, cook and most recently home construction projects! I've always been a firm believer that the more experiences you try, the more creative juices flow and the stronger my problem solving. It forces you to look at something from a new perspective.

Last thing you should know.....I love being part of communities. I've been very fortunate to be on the board for a local non-profit giving free clothing and food to anyone who needs it, no matter their background. I've become fervent for community support and have gotten to see wonderful examples of people incorporating that into their natural talents. It is a big inspiration for me.

about me